Wordsmith Yasiin Bey and Calligraffiti artist Niels Shoe Meulman pay homage to “The Greatest” Muhammad Ali. Together they have created a tribute in the form of a series of videos called The Greatest Words. Yasiin Bey (Mos Def) passionately delivers spoken word featuring the words of one of the greatest athletes of all times…Muhammad Ali while Niels Shoe Meulman creates.
The tribute is actually an ad for Louis Vuitton and Ali’s new campaign. The campaign is designed to focus on the travels of some of the worlds most extraordinary people. According to Louis Vuitton, a unique journey is about much more than a destination. It is about courage, inspiration, dream and life.
Check out the vids…
Louis Vuitton – Tribute to Muhammad Ali (teaser) from Benedicte Luneau on Vimeo.
LOUIS VUITTON – Tribute to Muhammad Ali – ”WORD” from Benedicte Luneau on Vimeo.
Louis Vuitton – Dream from Stuart A. McIntyre on Vimeo.
